雅思写作高分例文讲解:广告

2016年08月05日 雅学粉思


高分例文解析:


随着高科技以及网络的普及,大众传媒问题是历年各地雅思写作考试中的热门话题。在各种传媒形式中,互联网和广告在雅思写作考试中出现的频率最高。这道关于广告是否应该受到限制的写作题曾经在雅思写作考试中频繁地出现。虽然近年来广告类作文出现的频率有所下降,但是这篇范文中出现的不少精彩论据依然值得烤鸭们用心整理和归纳。


这道题目要求烤鸭就“广告是否应该受到严格限制”给出自己的观点,是典型的观点类雅思作文题。范文采用了最正统的议论文写作方法,全文分为5小段:第一段开门见山给出观点;第二,三,四段分别介绍广告所带来的各种不利影响,有力地证明了作者的观点;末尾段再次重生作者的观点。





题目

广告给年轻人造成了不良影响,所以应该被严格限制。你是否同意这种说法?

Advertising adversely affects young people, so it should be  strictly limited. Do you agree or not?


Advertising is ubiquitous(广告,n). Wherever you go, you are likely to see or hear some forms of advertising, usually for a certain product or service. In fact, some adverts are used to raise public awareness or to educate people. As I see it, most commercial adverts(广告,n) should be placed under strict control or banned.


For one thing, advertisements often withhold(拒绝给, vt) the truth from the public. In order to sell more products, advertisements are designed with no concern for the truth. Some of them are outrageous(无法容忍的, adj) lies, while most of them exaggerate(夸大,v) the benefits and hide or downplay the drawbacks(缺点, n) of a certain product. Consumers can’t see the whole picture. Being given to impulsive(冲动的, adj) actions and inexperienced in worldly affairs, young people are often the first to fall victim to those misleading adverts.

 

For another, most adverts advocate an unhealthy way of life. In most newspaper advertisements or TV commercials people are depicted as leading an exciting and romantic life. Attractive men and women can transform their lives after they used such and such products. But real life is not like that. Daily life is apt to(倾向于) be much simpler and uneventful. As it often happens, young people often get too carried away by thedaily onslaught of advertising and become unsatisfied with their lives. They startto try out various products, imitate(模仿,vt) the trendy lifestyle portrayed incommercials and squander(浪费, v) time and money on luxuries.

 

Additionally, advertising adds to the anxiety(焦急, n) of the young. Already under lots of pressure, the young are being told all kinds of problems they are to have if they don’t use certain products or services. You are going to lose your attraction to your husband if you don’tuse your perfume; you are going to lose your health if you don't take our calcium tablets(钙片) three times a day. What a bunch of lies! Indeed, it is widely agreed that many so called “diseases” are created by advertisers-they try to find some problems with us at first and then offer the solution with their products. It is nothing more than a tricky business strategy.

 

Although credits should be given to commercial advertisements for informing the public, strict control should beimposed to rid them of the usual misrepresentation of the truth. Adverts must be truthful or banned altogether.



论据积累

广告的负面影响:

1. 广告经常向公众隐瞒真相

Advertisements ofthen withold the turth  from the public.

In order to sell more products, advertisements are designed with no concern for the turth.


2. 大部分广告宣扬不健康的生活方式。

Most adverts advocate an unhealthy way of life.


3. 广告还加剧了年轻人的焦虑心理。

Advertising adds to the anxiety of the young by telling them all kinds of problems they are to have if they don't use certain products or services.











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