ROLE AND RESPONSIBILITIES 

Business Development Manager/Officer/Assistant will lead or assist the development and implementation of an innovative recruitment plan for designated regions that focuses on lead generation and conversion that will support GBCA in achieving student load targets. The incumbent is responsible for market forecasting, the development and implementation of comprehensive and creative marketing and recruitment strategies and objectives for a group of prioritized source countries. Regional allocation for the portfolio will be determined based on the GBCA’s strategic priorities based on a regular assessment of student flow, market opportunities and growth potential.  

• Plan and implement student recruitment plan and strategies for both short and long term.

• Cooperate with the Marketing Team to implement marketing campaigns and tactics to recruit students, monitor and report on effectiveness of marketing communications.

• Cooperate with the Compliance Manager to ensure the student recruitment process is compliant with all aspects of all aspects of Standards for Registered Training Organisations (RTOs) 2015, Australian Qualifications Framework (AQF) and Education Services for Overseas Students (ESOS) Framework.

• Keep updated with current and future marketing trends

• Establish and manage on-going positive relationships with onshore and offshore education agents

• Liaise with recruitment agents to ensure the quality and compliance of marketing materials for agent use and provide report and feedback on each educational agent regularly.

• Assist in the student application and enrolment process.

• Other tasks that may be assigned by GBCA from time to time. 

QUALIFICATIONS AND EDUCATION REQUIREMENTS

• Tertiary qualifications in Marketing or other related discipline 

PREFERRED SKILLS

• Demonstrated experience in business development and/or recruiting students to meet targets.

• Proven ability in formulating and implementing strategy to meet targets. 

• Experience in internal and external stakeholder management, building and managing relationships, networks and partnerships and an ability to influence decision-making.  

• Excellent problem solving and analytical skills and an ability to develop innovative and creative solutions and strategies.

• Demonstrated interpersonal and negotiation skills with an ability to relate positively on an individual basis with a broad range of people, from students to staff of GBCA and elsewhere. 

• Demonstrated high level written and oral communication skills including high level presentation and public speaking skills. 

• Demonstrated experience to work effectively, both independently and as part of a team. 

• Demonstrated ability to work effectively in cross-cultural situations.

• Recruitment experience in offshore markets.  

Send your CV to 

[email protected]

with the subject line 

“Coaching Program (e.g. VIP) + Job Title”

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