还记得我们约定的日子吗

7月10日

注定不同

因为

今天我们揭晓了全新标志

全新的形象

不变的初心

只为更好的服务，更强烈的认同感

以下文稿，来自协会总裁

Andrew Conway

As communicated last month, the IPA is proud to introduce a new logo as of today. This is not just a brand refresh; it’s fundamentally a fresh look that we can apply consistently in all jurisdictions we operate in: Australia, the UK and Asia.

Our extensive market and member research conducted last year told us that we need to lift our market presence; share more insights into our advocacy work; and, better align our brand with small business.

The creative design of the logo is built on what we are referring to as the power of three and gives us much flexibility in our marketing approach as it can relate to the collective of our members, their small business clients and our organisation.  Equally it refers to our three main regions: Australia, Asia and the UK.

The change of logo is just the beginning as we roll out a number of new initiatives for our members including an exciting change to our professional academic program – so stay tuned for further news.  

In the meantime, please take the time to watch the short video to see our new look and feel.