Trust 101 – Definition of Trust,公共会计师协会IPA微信公众号文章

The absence of trust can destroy the most successful of businesses. So how vital is trust to accounting firms?

So what is TRUST? Trust means confidence, certainty and expectation. When you trust people, you have confidence in them, in their integrity and their abilities.

When your distrust people, you are suspicious of them. You are suspicious of their agenda, their abilities, their integrity and their capabilities.

In today’s global economy, TRUST is king. Trust is the social underpinning of social behaviour and social reality.

Society needs trust providing us with the certainty and confidence of the day-to-day interaction. Without trust our lives would lead to paralysis of inaction and possible chaos.

You would not step into a plane if you do not trust that specific airline or the pilot’s ability to fly the plane safely.

You would not drive a car, if you had no trust that the road rules were being disobeyed by other drivers.

You would not invest in an asset, if you believed that asset could be lost at any time or you had absolutely no control of it.

You would not trust a government if you knew that it was acting in a corrupt and mischievous manner.

Low trust causes friction, whether it is caused by unethical behaviour or by ethical incompetence behaviour. Low trust is the greatest cost in life and in the organisation. Low trust creates hidden agendas, politics, conflicts, disagreements and defensive / offensive behaviour. Low trust slows everything, every decision, every communication and every relationship.

On the other hand, high trust produces stronger relationships, develops loyalty, enhances reputation and yields better results.

In business, trust is like the human blood system which feeds the necessary body with the oxygen it needs requires. In business these are often called collaboration, co-operation, empowerment, alliance, partnerships, exchange and commerce. These blood vessels sustain the day-to-day the quality of life relationships.

As such Trust impacts us 24 x 7 x 365 days a year.

Trust is the key denominator to all our lives. Should it be removed, it will destroy the most influential leader, the most powerful government, the most successful business, the most thriving economy and the deepest of love.

On the other hand if developed accordingly, it has the potential to create unparalleled success and prosperity in every dimension of life.

Yet, we take TRUST for granted. It is the least understood, most neglected and most underestimated.

Something to Think About

One of the key current challenges in our human social behaviour is to re-think how the rapid progress of technology has impacted constructs such as trust. This is especially true as we continue on our advancement in the realm of the digital life.

Boaz Fischer, chief executive, Comms Net Group

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