这道考试真题应该怎样迅速破题？

Do you think consumers should avoid over-packaged products or is it the responsibility of producers?

解析

Step 1:找准关键字consumers 、over-packaged products 、producers

Step 2: 思考论点

过度包装存在的成因。

过度包装可造成哪些后果并提出解决方案。

第一段：

引出一个背景句 消费主义是快速经济发展的副产物。然后改写题干本身。最后给出自己的立场（观点）。

第二段：

For consumers，他们这样去做的一个原因就是将外包装和产品质量划等号。展开解释，是为了炫耀自己的财力或社会地位。然后讨论一下结果，不仅导致了消费型社会的现象，还造成了环境污染，因为这些包装一般都是一次性的。

第三段：

For producers，他们这样做的目的就是为了确保市场份额。然后展开解释，很多制造商用这种营销手段是为了确保产品的销量，提高盈利。

然后写反面观点，尽管如此，这并不能说over-packaging就是好的。因为确实存在很多过分包装的产品。而且生产商应该更注重提升商品质量而不应该用over-packaging这种方式来吸引顾客。

结尾段：

和第一段的立场呼应，双方都有责任。同时把第二段和第三段的观点简明的总结一下。

Dean老师满分作文示范

Unsurprisingly, a by-product of burgeoning global economy is consumerism. Hence, whether consumers are supposed to refrain from purchasing over-packaged products or manufacturers are accountable for over-packaging has been an intense controversy. I personally believe both of them have an indispensable role to play.

For consumers, the first the foremost reason is that they equate products’ packaging with their quality. This is because some consumers with immense purchasing power have a tendency to buy commodities with fancy wrapping, such as luxurious casing or packaging using expensive materials, in order to flaunt their personal wealth or social status. Not only does it give rise to consumer society, but also fancy packaging inevitably acts as environmental contamination as it is usually disposable and barely recyclable.

For producers, by designing their goods with alluring packaging, they plan to maintain their market share. That is to say, manufacturers generally employ a variety of marketing strategies, for example over-packaging for the purpose of ensuring the bulk sale of their products and improving the profitability. Nonetheless, this absolutely does not justify over-packaging because there exist a large number of products that could have been economically wrapped. Besides, it is products’ quality that producers should put emphasis on instead of unnecessary and costly packaging as an approach to attract consumers.

In conclusion, despite producers’ intention of securing their market share via over-packaging, they are evidently responsible for the formation of undesirable consumerism and environmental pollution. Consumers should also be discouraged from purchasing over-packaged goods.

Word count: 246 words

Written by: Dean Zhang

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