Support Digital Marketing Projects and initiatives across China, as part of both the China Marketing team and the International Digital Marketing Team.
Represent (and report back to) the China Marketing team in International Digital Marketing Meetings with Global Digital Marketing team.
Be the regional custodian of the creative / digital content library.
Be the regional expert on digital marketing, introducing knowledge of new digital trends in regional.
Be the regional knowledge base on web CMS systems/SEO/SWOM/SEM
Assist on planning and execution of digital marketing activities in and supporting China, including (but not limited to) search, campaigns, websites and social media advertising.
Carry out the reporting and analytics for campaigns & ongoing digital and social activities.
Create insights based on analytics and implement changes based on results.
Develop benchmarks, analytics and KPI setting during planning, execution and review of digital projects and ongoing efforts.
Assist the China Marketing Team with project support as required.