Myer决定推迟传统的年中大促销,鉴于温暖的天气和消费者信心低迷，,澳洲大众地产投资集团微信公众号文章

鉴于温暖的天气和消费者信心低迷，Myer决定推迟传统的年中大促销。

Myer已经通过推迟它的传统年中大促销的方式来应对消费者信心的下滑，而同时在本周推出一个为期一天的清货销售来吸引顾客来店。

澳洲最大的百货连锁店将在周三的清货大促销中提供女装多至60%，男装50%和纺织品40%的折扣。

Myer计划在年中大促销开始前推出一系列的倒计时促销，将从6月18日开始一直持续到6月27日。

在过去2年，Myer 和David Jones都是在6月5日或者6日开始年中大促销，一直到7月中旬才结束。

Myer在收到顾客的反馈后把年中促销推迟了几乎2周，希望较冷的天气能促进对冬装和鞋类的需求。

David Jones的年中大促销在本周开始，跟往年一样。

上周Myer 和David Jones说它们没有推迟或者提前实施年中大促销的计划。

但是反常的温暖天气和联邦预算公布后的消费者信心大幅下滑导致零售商的冬季商品存货水准超过了预期。

联邦预算公布后第一周的时装和配饰销售减少了20.2%，而总零售额减少了5.1%。

根据ANZ-Roy Morgan的每周调查，消费者信心指数在上周已经跌至2009年5月以来的最低值。

年中大促销对下半年的盈利至关重要，通常占到百货店下半年收益的50%。

Myer postpones mid-year clearance amid warm weather and low consumer confidence
Myer has responded to a drop in consumer spending by postponing its annual mid-year clearance while unveiling a one-day stock-take sale this week to entice shoppers into stores.

Australia's largest department store chain is offering discounts as deep as 60 per cent on womens apparel, 50 per cent off menswear and 40 per cent off manchester at the one-day 'stocktacular" sale in-store and online on Wednesday.

Myer plans to hold a series of 'countdown' sales in the lead up to the mid-year clearance, which kicks off on Wednesday June 18 and runs until July 27, or until stocks last.

In the past two years, both Myer and David Jones have launched their mid-year clearance sales around June 5 or 6 and finished by mid-July.

Myer postponed its mid-year clearance for almost two weeks after feedback from customers and in the hope that cooler weather will fuel demand for winter clothing and footwear.

David Jones mid-year clearance starts this week, the same week as it did last year.

Last week both Myer and David Jones said they had no current plans to delay or bring forward their mid-season sales,

But after record-breaking autumn temperatures and a sharp drop in consumer sentiment after the Federal budget, retailers have been left holding higher than expected levels of winter stock.

Sales of fashion and accessories slumped 20.2 per cent in the week after the budget, according to BDO's Australian Retail Index, while total retail sales fell 5.1 per cent.

According to ANZ-Roy Morgan's weekly survey, consumer confidence dropped another 1.1 points last week, falling to its lowest level since May 2009.

The mid-year sales are crucial to profitability in the July half and usually generate more than 50 per cent of second-half earnings for the major department store chains.