PERSON: Vacancy (Full Time)

POSITION TITLE: Marketing Manager

AREA OF RESPONSIBILITY: China  

PEOPLE RESPONSIBILITY: Yes, team of 3     

RESPONSIBLE TO: China Business Manager

LOCATION: 6 Oppenheim Way, Dandenong South

ROLE PURPOSE:

• Responsible for driving the marketing strategy and leading the marketing team to implement the marketing plan to maximise brand exposure and business opportunity for China.  This includes managing the planning and executions of Australian Chinese cross border marketing as well as the China mainland marketing. 

TERRITORIES:

• China, Australian Export to China (including Daigou and Retail export stores)

ACCOUNTABILITIES:

Marketing Strategy and Marketing Plan development

• Develop the marketing strategy to support the overall business strategy for both China cross-border and mainland market

• Develop marketing plans and lead time with flawless implementation

• Guardian of Ego marketing process and follow the global Ego brand guidelines 

• Develop consumer and shopper insights, market segmentation

• Regular tracking and assessing brand performance

Drive Sales and market share

• To partner seamlessly with China sales team to ensure all marketing supports to drive the sales and brand market share growth

Marketing Budgets management

• To manage controllable expenses to ensure they are within marketing budgets.

• To ensure effectiveness of expenditure and budget

Innovation and new growth opportunity

• Develop marketing innovation and potential new products for the future growth

Team management

• Effective team management to continue grow the capability of the team 

RESPONSIBILITIES:

• Develop marketing strategy and manage annual marketing plan for brand and sales growth for China market, including cross-border marketing and China marketing.

• Consumer and shopper insights development, market segmentation understanding

• Work closely with global digital team to plan and manage multi-marketing campaigns priority on Digital/ Social / Celebrities and KOL integrated marketing and therapeutic marketing for China market.

• Collaborate with both internal marketing team and external marketing resources to maximize campaign impact by following Ego guidelines.

• Monitor, perform in-depth analyses and report on campaign performance & ROI

• Keep abreast of China market trend, systematically scan marketing and competitive landscape for inspiration and put forward innovative ideas to impact customer engagement, revenue and efficiency continuously

• New Products and New Ideas into the Market, maintain growth momentum

• Manage controllable marketing expenses to maximize budget efficiency

• Market and industrial insight, data analysis and consumer knowledge deep-dive

• Brand positioning optimization with Chinese consumer segments and insight

• Effective team management to continue grow the capability of the team

REQUIREMENTS

• 3+ years of experience in marketing field from manufacture or agency

• Experience of China cross border business or marketing is a bonus

• FMCG or pharmaceutical related industry background. From industries of (but not limit to) Infant/ Mum & Baby categories, nutrition, Cosmetic or China related

• Familiar with China Digital/ E-commerce and Social world

• Degree educated, marketing or business related degree

• Excellent communication skills and both English and Mandarin

• Multi-tasking and respond well to pressure

• Mobility of travel and flexibility of working hours, self-disciplined and motivated

• Start-up or e-commerce experience is a plus

• Allow to work long term in Australia (PR or citizens etc.)  

To apply, please send your CV to 

[email protected]

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