Regional Marketing Director, China

Location: Shanghai

Number: 1

You are…

·  Innovative... You challenge yourself with finding new ways of delivering successful outcomes on time and on budget

·  Commercial... You take a look at the big picture and solve problems logically and strategically

·  Genuine... You are a people person with a high level of professionalism and integrity in your interactions  ensuring unity

·  Positive... You are optimistic, collaborate on a global scale and of course celebrate the wins

With drive, motivation and energy, you will be responsible for delivering on the following:

- Planning and implementing the global media strategy in China

Ensure consistent metrics to understand and improve media performance, business growth and productivity (business efficiency and effectiveness) 

- Enable effective reviews by working with the Sydney office, our media agency and internal stakeholders to aggregate media reports and performance reviews

- Design and implement processes and policies to improve Tourism Australia's ability to partner at scale

- Manage the Media Agency to ensure KPI's on track, including timesheet review and resource analysis, relationship health, measures relating to contractual performance and finance

- Develop and execute annual media plans that lead to critical behavioural change amongst Tourism Australia's target market

- Work with the Media team on the roll out of new technology and programmatic solutions across China, ensuring that data collection, reporting and collaboration is a priority

To deliver on the above, your resume will demonstrate the following:

- Demonstrated experience in Marketing (at least 10 years)

- Exceptional written and verbal communications skills in Chinese and highly developed English language skills

- Tertiary qualifications in Marketing, Public Relations, Communications, or other related fields  

- Demonstrated experience in research-driven strategic planning and conversion campaign development

- Extensive Knowledge in Contemporary communications methodologies and specific country issues

- Proven ability in balancing brand and tactical requirements to achieve objectives

- Ability to effectively manage complex budgets

Proven ability in developing and delivering plans across different and culturally diverse markets

The icing on the cake (desired) but not essential:

Australian Tourism Product / Industry

If you think you have what it takes, please apply in "Read more"! 

Job opportunities for Marketing Media and Partnerships Manager, Great China

微信号：tourismaustralia

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