【创业专访】西澳政府发展部特别顾问，Alpha大赛顾问委员会主席Rob Delane,AEMS澳大利亚教育与移民服务微信公众号文章

想要在平淡的生活工作中发现一些好的创业项目还真没那么容易。Alpha杯创业大赛2019，已经开始接受报名了。那么大家有没有发现什么2019年最新创业点子呢？哪些项目的市场前景以及利润可观呢？听一下西澳各所大学的教授们，给大家什么好的建议。

导师介绍

Rob Delane

Chairman of Alpha Innovation Contest Advisory committee

Alpha创新创业大赛顾问委员会主席

Rob Delane is a Special Adviser Agribusiness Expansion to the WA Department of State Development. Previously he was Director General of the Department of Agriculture and Food Western Australia from 2009 to 2016 and, prior to that, he was Deputy Secretary, Biosecurity Services Group with the Commonwealth Department of Agriculture, Fisheries and Forestry. Mr Delane has nearly four decades of professional experience in agriculture and related fields, including 23 years management experience throughout which he has successfully led significant ongoing organisational transformation to meet emerging business and industry needs. He is chairperson of the Invest West Agribusiness Alliance of over 100 WA-based organisations involved in facilitating successful international investment in WA agriculture. He holds a Master of Science (Agriculture) and a Bachelor of Science (Agriculture). He is a graduate member of the Australian Institute of Company Directors and member of the Institute of Public Administration Australia. In 2007, Mr Delane received a Public Service Medal for outstanding service to the agricultural industries and community of Western Australia.

Rob Delane是西澳发展部的特别顾问。此前，他曾担任2009年至2016年西澳州农业和食品部总干事，在此之前，他曾担任农业，渔业和林业部生物安全服务小组副秘书。Delane先生在农业和相关领域拥有近40年的专业经验，包括23年的管理经验，他成功地领导了重大的持续组织转型，以满足新兴的商业和行业需求。他是Invest West Agribusiness Alliance的主席，该联盟由100多家西澳大利亚州组织组成，致力于促进西澳农业的成功国际投资。他拥有理学硕士（农业）和理学学士（农业）。他是澳大利亚公司董事协会的研究员和澳大利亚公共行政学院的成员。2007年，德兰先生获得了公共服务奖章，以表彰其为西澳大利亚农业和社区提供的出色服务。

梁芬博士

采访人：梁芬博士。AIG教育和培训经理。下面简称LF。

LF: As the Chairman of the Advisory committee of the Alpha Innovation Contest, please tell us your impression.

去年您作为Alpha 2018创新大赛的顾问委员会主席，请谈谈您的印象。

Rob: Firstly, it was my pleasure to be part of the Alpha innovation competition, which reminded me of my pursuit of innovation during my 40-year career in public service, mostly in agriculture. Successful agriculture requires the bringing together of the best new knowledge, and its use in individual businesses; and one of the things that I really loved about that was so many farmers and other people in the business, were really working together to bring together their own ideas and technology from around the world make agri-businesses successful.

The Alpha competition was like that. We had very different people with their diverse ideas - some very well formed, and some just starting to be formed up, and really looking for clever ways to bring them forward. The Alpha team was able to help them express that innovation and passion and have them learn from that process. The contestants were also able to learn a lot from each other. Innovation is so important! A lot of people think about “invention” as “innovation”, but many great innovators in the world are able to bring together past inventions in new ways, for new applications, and create value for businesses and people. The Alpha competition is able to foster both innovators better than some other competitions – stimulating innovation is really important.

首先，我很高兴成为Alpha创新大赛的一员，这让我联想到自己在政府部门工作40年的创新追求，主要是在农业领域。农业成功与否需要汇集最好的新知识，并将其运用于个自的业务;我真正喜欢的事情之一就是这么多农民和其他行业人员真誠合作，把自己与来自世界各地的人们的想法和技术汇集在一起，使农业企业获得成功。

Alpha创新创业大赛就是这样。不同的人，他们有各种各样的想法 - 有些形式组织得非常好，有些刚刚开始形成规模，并且真正寻找到方法来推动他们前进。Alpha团队能够帮助创业者表达创新理念和激情，让他们在这个过程中学习。参赛者也能够相互学习很多东西。创新是如此重要！很多人认为“发明”是“创新”，但世界上许多伟大的创新者能够以新的方式，新的应用，为企业和人民创造价值，将过去的发明汇集在一起。Alpha大赛能够比其他竞争对手更好地培养创新者 - 激励创新非常之重要。

LF. After all these years involvement and leadership in innovation, please tell us something about innovation

您经过这么多年参与创新并领导创新，请分享一些关于创新的概念。

Rob: I prefer a really simple definition of innovation - a change that is has a positive benefit (for businesses, people, communities, governments, etc).

There is a lot of very impressive and important invention in our world - it's a big world and a lot of smart people and passionate people all over the world inventing things. But there is a lot of opportunity to innovate, which is to take some existing knowledge, existing technology, some new ideas, and apply them in a different way or maybe put the “jigsaw puzzle” pieces together, to create something that people didn't imagine that is really valuable. So, innovation is really the big opportunity I think, especially in a small country, in a small city. Australia can generally only ever do less than 5% of the R&D (for invention) in the world the invention, right? So roughly 95% of invention will be from outside of Australia; so we need to be very innovative – to learn from all of that invention (and innovation elsewhere) and how to create something locally from all the knowledge and technology.

Entrepreneurship is really how to turn ideas and passion into successful business. There are many passionate people around but, usually, to create and capture customer value you have to be able to create a business for yourself and for others. So that's what I loved about the Alpha competition – fostering both innovation and entrepreneurship. Alpha enables some really clever people to help other people develop and share their ideas, challenge them about whether have thought of all major options on how to combine their ideas and their passion into some successful way forward. That's when innovation and entrepreneurship become business. Then you can help create other innovators and entrepreneurs within the people who work with you or are inspired by you.

我更喜欢一个非常简单的创新定义 - 一个带来积极效益的变革（对企业，个人，社区，政府等）。

在我们的世界中有许多非常令人印象深刻和重要的发明 - 那是一个大世界，世界各地的许多有才华有热情的人发明了很多东西。但是有很多机会进行创新，即采用一些现有的知识，现有的技术，一些新的想法，并以不同的方式应用它们，像“拼图”一样把很多小块块拼凑起来，创造出人们没有的东西。我想这真地很有价值。因此，我认为创新确实能为年轻人提供好的机会，特别是在小城市，小地方。澳大利亚大概只占世界研发成果比例的5％，对吧？因此，大约95％的发明将来自澳大利亚以外; 因此，我们需要更多地创新 - 从所有发明（以及其他地方的创新）中学习，以及如何从所有知识和技术中创造本地化的东西。

企业家精神实际上是如何将想法和激情转化为成功的企业。有许多热情的人，但通常，创造和捕捉客户价值，你必须能够为自己和他人创造一个企业。这就是我喜欢的Alpha大赛的原因所在 - 培养创新和创业精神。Alpha让一些非常优秀的导师帮助年轻人发展和分享他们的经验，挑战他们是否考虑过如何将他们各自的想法和激情结合到一起，不断发展进步，了解自己的强项而做出正确的选择。那就是创新和创业成为企业的时候。

LF: We will run Alpha innovation contest 2019 and you will be the Chairman of the advisory committee, what is your expectation and any advice based on last year's competition

我们将举办2019年Alpha创新创业大赛，你还将担任顾问委员会主席，根据去年的比赛经验，您有什么期许和建议。

Rob: Last year was the first up Alpha competition; it was great in that first competition was very successful. We all learnt a lot - the Alpha team learnt a lot, and the participants learned a lot. So I'm excited about 2019. There will be greater awareness, and more people will come forward with their innovations. I encourage anyone thinking of participating to have a go, but being really clear in your application and presentation what it is you're trying to achieve. You need to make sure you frame your ideas, including meeting the rules of the Alpha competition, which will make it a lot easier for the judges to look favourably at your proposal. We had very diverse, incredibly diverse, innovations and ideas come to the panel in 2018. I'm sure we'll have the same again in 2019, and I’m excited about it.

I've observed last year's contest and attended most of the events and has been sitting in a number of panel discussions and competitions evaluations. I think it's a great platform for young students and academics, but I particularly emphasize to business people and different community to think about the Alpha competition as a great platform for everyone who had a dream about entrepreneurship and who have a dream about bringing their ideas into life.

I think my advice is that you need to challenge yourself in the great adventure that is your life, to integrate all resources you have and see how you can bring your dreams and ideas into reality. I wish all the best for the competition for the organizers and for those who are going to join the competition.

去年是Alpha大赛首赛。第一场比赛就非常成功，真地很棒。我们都学到了很多东西 - Alpha团队也学到了很多东西，每位参与者都学到了很多东西。所以我对2019年大赛感到兴奋。人们会有更多的好的想法，更多的人会参与创新大赛。我鼓励所有想参与的人都来参加，但是在你准备项目和演示中，应该真正清楚你正在努力实现的目标。你需要构思自己的想法，包括符合Alpha比赛规则，这将使评委更容易看好你的提案。我们在2018年大赛为参赛者提供了非常多样化的建议，和很多创新想法。我相信我们在2019年会收获相似和更多好的项目，我对此感到非常兴奋。

根据我对去年大赛的观察，因为我参加了大部分活动和比赛过程，并参加了一些小组讨论和比赛评估。我认为这对于年轻学生和学者来说是一个很好的平台，但我特别强调商业人士和不同的社区，应该将Alpha大赛视为一个伟大的平台，它适合所有对创业有梦想的人，并且把梦想连同他们的创新想法融入到生活里。

我的建议是，年轻人需要在你生命中，在人生的大冒险中挑战自己，整合你拥有的所有资源，看一看你如何将你的梦想和想法变为现实。我希望大赛组织者和那些即将参加大赛的选手能够如期参赛并祝顺利。

LF: Please use one sentence to wish and encourage all the Alpha innovation contestants

请用一句话来鼓励所有Alpha创新创业大赛选手们。

Rob: You have to be able to bring it together and explain what you are passionate about clearly to others. Some people say that a dream without a plan is just a wish or hallucination - it will go nowhere. And a plan without a dream might be boring tasks that will not inspire you to go anywhere. So you have to bring them together - and only you can do that - turn your ideas and your passion into a practical way forward. That will be a great innovation and potentially a big success for you.

你必须能够把自己的激情和想法结合在一起并清楚地解释出来。有人说，没有计划的梦想只是一种愿望或幻觉 - 一个泡影而已。没有梦想的计划只是一个毫无意义的想法，不会激励你向前。所以你必须将它们结合在一起 - 只有你能做到这一点 - 把你的想法和你的激情转化为实际的前进方向。这才是一个伟大的创新，并有可能为你带来巨大成功。