The primary purpose of this position is to support the Regional Marketing Director across all marketing campaign operations in China, including working with TA’s agencies to lead campaign strategy, brand assets, campaign execution, media planning, reporting, and budgeting; working with fellow marketing teams to develop and execute robust integrated communication campaigns for consumer campaigns, trade campaigns and business events campaigns.

This Campaign Manager needs to have strong interpersonal communication skill as it is the primary contact for global marketing campaigns, media, and local business development teams.

As Tourism Australia is a multinational organisation, this role may require the incumbent to be flexible in the hours of work and travel.

We think big and without borders… We have a proud history of doing innovative and ground-breaking work. And we’re not done yet.

We make each other better… We’re one team. We value diversity and listen to all opinions before aligning on the best way forward, but robust discussion makes our work stronger. 

We do the right thing… We are respectful of communities, cultures, and the earth we all inhabit, and take our responsibility to care for all three seriously.

We only do work that makes a difference… There’s so much we can do, and want to do, but we focus on the things that will add the most value to our industry.

We’re obsessed with telling the Australian story… We’re passionate about Australia, her land, nature, people, and culture. And we’re proud of our role in sharing her story with the world.  

◦  Proactively identify and develop strategies on communication touchpoints which will benefit TA’s in market communication for consumer, trade and Business events.

◦  Manage the development and execution of marketing campaigns to reach our target customer with the right messages and offers, ensuring TA and partner assets are optimally leveraged.

◦  Gather and report market information with the support of the agencies

◦  Work with Regional BDM China to prepare an annual Marketing Activity Plan and Business Plan, including recommended budget requirements and manage execution

◦  Work with the Business Events team to prepare an annual Marketing Activity Plan and Business Plan, including recommended budget requirements and manage execution

◦  Monitor the effectiveness of the planned campaigns against agreed KPIs and timelines and provide regular reports on program results and progress.

◦  Under the One-Voice initiative, work with the State Tourism Offices (STOs) to maximise the influence of partnership activities undertaken via an integrated approach to the market

◦  Working with other marketing departments and agencies villages to build a robust integrated marketing approach

>> KNOWLEDGE

◦  Highly developed Chinese and English language proficiency (reading/writing and oral/aural)

◦  In-depth knowledge and understanding of local and the Australian travel industry, such as airlines, travel agencies and other related partners

◦  Working knowledge of MS Office

◦  Tertiary qualifications in Tourism, Transport, Public Relations, Marketing or other related field

>> SKILLS

◦  Be a part of a professional team and perform in accordance with clear expectations

◦  Think creatively to implement innovative ideas and solutions, while still maintaining a systematic and logical approach to achieving outcomes

◦  Take a flexible approach to all situations, changing behaviour, opinions or actions in light of new information, changing situations, unexpected obstacles or different goals

◦   Build and maintain strategic partnerships

◦  Manage multiple projects at one time and work towards tight deadlines

◦  Anticipate future demands and problems while taking a positive approach to all problems and actions

◦  Be responsible for own areas of accountability and take ownership for own behaviour and decisions

◦  Excellent negotiation skills to align co-operative partners with TA marketing direction

◦  Effectively provide frequent updates with partner development and market feedback in the tourism industry

◦  Possess competency in dealing with senior management of partners

◦  Be service-minded to both internal and external parties

◦  Multi-tasking and strong ability to perform duties in a professional manner

◦  Ability to work independently with minimum supervision

◦  Project management

◦  Self Learning ability

>> EXPERIENCE

Compulsory – demonstrated experience in

◦ Solid experience in the marketing and communication field for at least 5 years

◦ Strong communication background

Proven administration skills in planning and coordination

◦ High capability to identify key issues, travel trends and presenting to team and partners

Desired, but not essential:

◦ Local tourism industry knowledge

◦ General financial management / Budget Management

If you think you have what it takes, please send your resume to: [email protected]