Retell Lecture
本期题目编号:0505
Deceptive Drugs
Drug-makers spend nearly $5 billion a year to make sure you're hearing about their products - but you might be surprised at how they're delivered.
SUMMARY
大量的钱花在prescription advertisement上,在黄金时段反复播出。关于药物的广告促销,越来越多的患者依据广告使用药物而不是去看医生。
电视上很多 drug 的广告,drug 公司近几年花在做广告的钱上比以前翻了一倍。虽然那些广告Technically accurate,但是实际上会造成 misleading。广告上的人一吃药马上就恢复了,但实际上不是这样,我们不能让买处方药像买香皂一样简单。
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