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Established 1985, in the heart of Melbourne's Chinatown, the Museum of Chinese Australian History's ("Chinese Museum") mission is to preserve and present Chinese culture and Australian history in order to recognize and celebrate the identity of Chinese Australians.

The Museum's visitation is made up of school children (over 25,000 per year), interstate and international tourists, local visitors and the Chinese community.

Over five floors in a beautiful heritage building, the Museum showcases the heritage and culture of Australia's Chinese community.  Its activities include exhibitions about Chinese Australian history, Chinese culture, contemporary and traditional arts and cultural events.

Marketing & Communications Officer

About the role

We are looking for an all-round marketer, who is fluent in English and Mandarin, to help take the Chinese Museum's brand and customer engagement to the next level!

This is a great role for a marketer looking to work across the complete marketing mix with lots of autonomy and the real ability to influence brand perception and engagement.

You will be part of a small but diverse, committed and cohesive team who are passionate about inspiring cross cultural connectedness and understanding.

Partnering with our Education, Curatorial, Public Programs and Venue Hire departments you will develop and execute advertising, social media, PR, and promotional campaigns to drive awareness of, and engagement in, our varied program of events.

This is a part-time position, 3 days per week including a Thursday.

The Chinese Museum is committed to child safety. All staff and volunteers must maintain a commitment to child safety standards.

All applicants must have or be eligible for a Working With Children check, and must have permanent residency in Australia.

Benefits and perks

• Part-time marketing gig where work/life balance is really achievable;

• Central CBD location in a beautiful heritage building, close to public transport;

• A work environment that celebrates multiculturalism and diversity;

• A flat organisational structure offering autonomy if you want it and the ability to work across the entire marketing mix.

Key Selection Criteria

Broadly the role can be divided into four buckets:

1. General marketing of the Museum's annual program of events

2. Internal and external stakeholder communications (think sponsors, members, volunteers, board etc)

3. Development and maintenance of effective relationships with local and Chinese communities, businesses, and individuals in order to leverage valuable PR, promotional, word of mouth and good will opportunities

4. Providing technical expertise to manage the Museum's website and social media platforms (Facebook, Instagram, WeChat, Weibo)

   
   

The skills & experience we are looking for:

• Minimum of 2 years' experience in a similar marketing role

• A University Degree in Marketing, Communications or similar

• Fluent in verbal and written English and Mandarin

• Demonstrated understanding of key target audiences: local Victorians, Australians, mainland and overseas Chinese

• Campaign and content management for website, digital, email and social media platforms (Facebook, Instagram, WeChat, Weibo)

• Demonstrated Graphic design skills, including proficient use of Adobe Indesign, Adobe Illustrator, Adobe Photoshop

• Excellent creative copywriting skills (English & Mandarin) for press releases, social media, website, newsletter and other publications

• Excellent MS Office & Google Docs skills

  
  

Last but not least -  you work best in a collaborative environment, are highly organised, can prioritise tasks effectively and get the job done with minimal supervision.

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