坐标上海 | 昆士兰旅游及活动推广局招人啦!

2017年09月01日 前进旅业





昆士兰旅游及活动推广局又双叒招人啦!

我们“连接亚洲” (Connecting with Asia) 项目下,

如下3个新职位正虚席以待!

↓↓↓

 Consumer Marketing Manager 1人,

Marketing Executive 2人,

坐标上海,机会难得!




About Tourism and Events Queensland

Tourism and Events Queensland (TEQ) is a statutory body of the Queensland Government in Australia and is the State’s lead tourism marketing, event and experience development agency with a vision to “inspire the world to experience the best address on earth”. TEQ is committed to working collaboratively with key stakeholders to grow tourism and events across Queensland. 



Consumer Marketing Manager 

China

Department: China, Hong Kong and Taiwan

Status: 2 year contract

Salary: Based on local conditions in China

Closing date: 10 September 2017



About the role

The Consumer Marketing Manager works closely with the Director Business Development to implement consumer marketing activities and public relations initiatives to make Queensland the destination of choice for Chinese travellers.



Duties

  • Develop and implement measurable consumer marketing strategies that integrate with other TEQ strategies in China such as distribution, aviation and digital

  • Develop and implement local measurable public relations strategies incorporating traditional and non-traditional channels and word-of-mouth advocacy, aimed at proactively engaging with TEQ’s media targets and key external stakeholders

  • Prepare, implement and report on airline campaigns and other marketing activities, ensuring the budget is effectively managed for each project

  • Develop opportunities with marketing, digital and media partners to stimulate interest and build demand for Queensland.

  • Maintain a prominent and positive presence in the travel and tourism industry by regular communication with key stakeholders.

  • Manage, monitor and report on the progress of key performance indicators.



Skills and experience

  • Demonstrated experience in consumer marketing, public relations, brand communications and other related fields

  • Excellent media networks in China (traditional and non-traditional) and relationship building expertise

  • Demonstrated ability to coordinate numerous complex projects simultaneously

  • Ability to work within a specific budget

  • Ability to prepare detailed reports

  • Demonstrated ability to handle integrated marketing campaigns with multiple partners



Benefits

This position will play a key role in implementing the Advance Queensland: Connecting with Asia Strategy which is a Queensland Government funding commitment to grow tourism and make Queensland the destination of choice for Asian travellers.

The role will provide you with the opportunity to contribute to the growth of tourism in Queensland, to utilise your existing and build new relationships with key stakeholders in China and Queensland and expand your international marketing experience.

This position is classified as locally engaged and is subject to employment terms, conditions and laws as determined in China. Your eligibility is conditional on your work rights for China. This position is a 2 year contract.



Marketing Executive 

China

Department: China, Hong Kong and Taiwan

Status: 2 year contract

Salary: Based on local conditions in China

Closing date: 10 September 2017



About the role

The Marketing Executive assists to implement trade and marketing activities to make Queensland the destination of choice for Chinese travellers. 



Duties

  • Contribute to Queensland or destination content for marketing activities

  • Assist to implement targeted tactical and consumer campaigns with key partners

  • Maintain & develop strong relationships with stakeholders to maintain a prominent and positive presence for Queensland in the travel and tourism industry

  • Assist to prepare, implement and monitor marketing activities

  • Coordinate projects and activities and provide administrative support to the team



Skills and experience

  • Strong administrative and organisational skills

  • Demonstrated ability to coordinate numerous projects simultaneously

  • Demonstrated ability to assist integrated marketing campaigns with multiple partners

  • Practical marketing experience preferably in tourism industry

  • High level written & spoken Mandarin & English skills



Benefits

There are two Marketing Executive positions in the Connecting with Asia team in China. One of the roles reports into the Consumer Marketing Manager and assists to implement consumer marketing and PR activity. The other Marketing Executive reports into the Business Development Manager and assists to implement trade marketing activity.

These positions play an important role in implementing the Advance Queensland: Connecting with Asia Strategy which is a Queensland Government funding commitment to grow tourism and make Queensland the destination of choice for Asian travellers.

The positions are classified as locally engaged and subject to employment terms, conditions and laws as determined in China. Your eligibility is conditional on your work rights for China. The positions is a 2 year contract.



 Team Culture 

TEQ has a creative, collaborative culture which fosters high performing teams. TEQ’s Greater China team plays a core role in delivering on the TEQ Strategic Plan, particularly in relation to growing overnight visitor expenditure from Asian source markets.




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